How a UX (user experience) writer can help you grow your business
How a UX writer can help with the customer experience of your website or application?.
We all know that giving your customers a well-designed, user-friendly website is critical these days.
But how much thought have you given to how your users interact with the words on the screen? 这就是UX作者可以提供帮助的地方.
Getting a UX writer to enhance your content is one of the best things you can do for your website or app - especially if it relies on forms, dashboards or other little interactions that can make or break the user journey.
UX作者到底是做什么的?
A UX writer improves the user experience of a website or app by making sure the content is easy to understand.
Whereas a UX designer (or interaction designer) is primarily focused on how users interact with visual elements, UX作者关注的是文字.
UX writers are often focused on ‘micro copy’ - things like form buttons, 错误消息和导航菜单. Getting these things right can make a huge difference to the user experience.
But UX writers sometimes also create longer content, 例如整个网页或博客文章, 使用相同的原则. It’s all about making the experience simpler and easier for users.
UX写作的核心原则
少即是多
A good UX writer will constantly ask themselves: “can I say the same thing in fewer words?”
换句话说，人们倾向于略读, their eyes loosely scan the page for the most relevant information. So the fewer words you use to get your point across, the easier it is for users to complete their task.
避免行话
UX writers are obsessed with getting rid of technical terms and replacing them with user-friendly content that everyone can understand.
This means more people can benefit from your content. It’s especially helpful for people who are unfamiliar with the topic. In a business sense, that means more potential customers.
用户测试
UX writers are experts with a good understanding of how users interact with content. But testing your content with users can help you to identify things you might have missed.
有很多方法可以测试你的内容. 例如, you might test a prototype of your app or webpage with users before releasing it to the public. Or you can test live content by A/B testing different versions and seeing which gets the best results.
可访问性
A good UX writer will always be thinking about accessibility - that is, designing content for people with disabilities such as hearing or visual impairments.
This is more important than you think - it includes designing for common disabilities like dyslexia and dyscalculia (difficulty with interpreting numbers).
It also involves creating effective ‘alt tags’ so that visually impaired people get effective descriptions of images on your website.
用户体验写作vs内容设计
You may have also heard of ‘content design’, which is closely related to UX writing.
Content design originated in UK government, and it’s why the GOV.英国的网站是如此简单易用. But lots of businesses now hire content designers, especially those with a large information requirement (e.g. financial companies, energy providers and housing associations).
The basic principle of content design is very similar to UX writing. According to Sarah Winters, the creator of content design:
It's about using data and evidence to give the audience what they need, at the time they need it and in a way they expect.
换句话说, content designers work alongside user researchers to identify what users actually need to know. Then they create content that meets those needs, testing with users along the way.
You could say that UX writing is one ‘branch’ of content design, 因为它包含同样的原则, but usually focuses on user interfaces rather than longer content.
This article was written by the copy team at Higher Ground UX代理全球最大的博彩平台.
进一步的阅读
If you've enjoyed this article, you might find these other pages interesting:
具有良好UX编写的应用程序 - examples of UX writing in the apps you use every day.
UX写作学习指南 - a collection of useful resources for anyone interested in UX writing
常见的用户体验写作错误 UX作者有时会犯什么错误?
